China’s Oppo to Make in India

11-Apr-2016 #MakeInIndia Source: India Inc

Chinese smartphone maker Oppo is the latest candidate to join the Make in India bandwagon.

Oppo is gearing up to establish a manufacturing unit in Noida, outside Delhi, by pumping in an investment of $15 million (Rs 100 crores). The unit is expected to start operations in August 2016 and will have an initial capacity to produce 10 million handsets, which will be designed in China.

Speaking about the manufacturing of an entire range of its phones in Noida, Sky Li, global VP & MD of International Mobile Business and president of India operations at Oppo, said: “Oppo is not looking at India as an export hub at the moment.”

Oppo is currently focused on the mid and premium smartphone segment in India. Its range of smartphones have gained immense popularity recently due to massive promotional campaigns via social media.

Oppo, meanwhile, has appointed Indian cricketer Yuvraj Singh as its first sports ambassador for the upcoming cricket season.

Oppo follows in the footsteps of other global handset makers like Samsung, Micromax, Xiaomi, Gionee, Lenovo and OnePlus, who have already set up assembly units in the country.

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